Sasha Govender
St Peter’s College Marketing Manager, Sasha Govender, graduated with a BCom Honours degree specializing in Marketing from the University of KwaZulu-Natal. After more than a decade of marketing and commercial roles dedicated to growing a myriad of international brands, she stepped out of her comfort zone and into the Education space by heading up the English foreign teacher department in an Asian market. Since then, she continued along her Education path locally by becoming a qualified Business Studies and EMS teacher, graduating Cum Laude.
Sasha heads up the Marketing and Admissions portfolio at St Peter's College as Executive Team Lead. She is insight-focused, goal-driven and curious about combining historical thinking with trends, evolutionary awareness and calculated risks. She uses various platforms and marketing initiatives to drive potential customers to the admissions side of the portfolio and elevate the brand’s image. With this mindset, she pushes boundaries and pursues year-on-year growth. Holistically, this portfolio contributes both strategically and operationally to the growth and positioning of St Peter's College by ensuring that the college remains a strong, relevant, recognisable and engaging brand that lives out its values. Under her leadership, the St Peter's brand continues to be recognised as one of the leading independent schools in South Africa.
The following quote by Michelle Obama captures her attitude surrounding individual and business possibilities: THE ONLY LIMIT TO THE HEIGHT OF YOUR ACHIEVEMENTS IS THE REACH OF YOUR DREAMS AND YOUR WILLINGNESS TO WORK HARD FOR THEM.